Exercise
Plain Folks & Fear Appeals
Analyze how plain folks appeals connect with ordinary people while fear appeals use concern to persuade audiences.
Questions
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MultiChoice
What is the 'plain folks' propaganda technique?
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MultiChoice
A wealthy candidate is filmed wearing jeans and eating at a local diner. This is:
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MultiChoice
What is the primary purpose of the plain folks appeal?
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MultiChoice
What is a fear appeal in media?
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MultiChoice
'Buy this home security system today, or your family may not be safe tonight!' uses:
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MultiChoice
Why do emergency preparedness ads often use fear appeals?
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MultiChoice
An ad features a CEO working in a modest garage to promote tools. This is:
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MultiChoice
How can fear appeals manipulate audience decision-making?
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MultiChoice
Which headline uses a fear appeal?
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MultiChoice
Why do political candidates often dress casually during town hall visits?
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MultiChoice
When evaluating a fear-based message, what should a reader examine?
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MultiChoice
Plain folks appeals rely on making the speaker appear: