Exercise
Transfer & Association
Explore how the transfer and association technique connects feelings, symbols, or images to a product or idea.
Questions
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MultiChoice
What is the transfer technique in propaganda?
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MultiChoice
A national flag flying behind a politician during a TV commercial is an example of:
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MultiChoice
An ad shows a clean mountain stream next to a bottle of water. What technique is used?
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MultiChoice
Why do advertisers use the transfer technique?
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MultiChoice
Which image in a political ad uses the transfer technique?
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MultiChoice
What is the goal of putting actors in lab coats for a soap ad?
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MultiChoice
A bank commercial displays happy families playing in a sunny park. This uses:
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MultiChoice
How can consumers recognize transfer propaganda?
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MultiChoice
Associating a luxury car with photos of royal crowns uses which technique?
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MultiChoice
Why might an auto ad feature peaceful forest scenery?
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MultiChoice
What is a negative transfer tactic?
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MultiChoice
Transfer technique relies heavily on which form of communication?